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Disruption: Overturning Conventions and Shaking Up the Marketplace 1996 г Суперобложка, 256 стр ISBN 0-47116-565-4 инфо 6256j.
Disruption: Overturning Conventions and Shaking Up the Marketplace 1996 г Суперобложка, 256 стр ISBN 0-47116-565-4 инфо 6256j.

Disruption? It's nothing new Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect eарнуйxample of the principle of disruption in action Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how yббчщчour company operates? Probably not - unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking It's about shattering those biases and conventions and settingбнпще creativity free to forge a radical new vision of a product, brand, or service It's about spearheading change rather than reacting to it In Disruption, Dru shows you how to harness the enormous potential of this concept He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank" He then demonstrates - with the help of dozens of galvanizing examples from around the world - how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity 1st edition Автор бсчмя Жан-Мари Дрю Jean-Marie Dru.




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