в корзине0 шт.

Категории:




Сегодня акция:
Бусы. Родонит
287 руб.

200 руб.

Товары
Big Brands Big Trouble: Lessons Learned the Hard Way Издательство: Wiley, 2002 г Мягкая обложка, 240 стр ISBN 0471263036 инфо 6281j.
Big Brands Big Trouble: Lessons Learned the Hard Way Издательство: Wiley, 2002 г Мягкая обложка, 240 стр ISBN 0471263036 инфо 6281j.

Big Brands, Big Trouble is a crisp indictment of marketing executives who ought to be shouldering more responsibility It is packed with useful insights about how to manage innovation Clayton Christensen, aармюбuthor of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" Once again, Jack Trout manages to get to the very heart of what makes companies great and what makes them fail Unlike so many others, Jack seems to write with the CEO in mindббчил - frank, straightforward, and dead on Rick Fersch, President and CEO, Eddie Bauer, Inc Jack Trout invented the modern marketing book - fast, furious, full of attitude and examples He's pushed the boundaries even further this time, looking not only into the past but predicting some of the big losers of the next decade This book should keep marketing veeps in large corporations awake walking the floor Sam Hill, author of "60 Trends in 60 Minutes" Reprint edition Автбнпхьор Джек Траут Jack Trout Президент компании "Trout & Partners", одной из крупнейших фирм в Америке с офисами в 13 странах Ее клиентами являются - AT&T, Audi, Burger King, DuPont, Intel, IBM, MasterCard, Procter & Gamble, Sotheby's - всего более 80 всемирно известных компаний .




Цена: 2200 руб.



Добро пожаловать на сайт nationalcensus.ru, инфо. |