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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius 2003 г Суперобложка, 128 стр ISBN 0-471-23608-X Язык: Английский инфо 6326j.
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius 2003 г Суперобложка, 128 стр ISBN 0-471-23608-X Язык: Английский инфо 6326j.

Newly appointed CEO BJBigdome struggles in his attempt to develop a strategy for effectively marketing his products Without a background in marketing, Bigdome doesn't know who to turn to for reliable adviceарпжж - until a genie appears with solutions to all his most pressing quandaries It's the same genie responsible for earth-shattering company turnarounds, super marketing innovations, and the success of headline CEOs Through ten succinct chapters, the genie answers these ббшьлten fundamental questions: What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often? This simple, handy book answers all these questions by illuminating marketing's salient points with priceless insight from Trout's years of experienбнрвбce If you're anything like BJBigdome, you could use the hard-won expertise of your own marketing genie - one with practical, straightforward advice on developing successful marketing strategies and techniques Especially helpful for executives with little or no marketing background, "A Genie's Wisdom" offers a quick study of ten vitally important topics in the field Формат: 14,5 см х 22 см Автор Джек Траут Jack Trout Президент компании "Trout & Partners", одной из крупнейших фирм в Америке с офисами в 13 странах Ее клиентами являются - AT&T, Audi, Burger King, DuPont, Intel, IBM, MasterCard, Procter & Gamble, Sotheby's - всего более 80 всемирно известных компаний .




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